What mailing list tool should I be using?

You can choose to use any of the big mailing companies, or you can do what we do. We use https://sendy.co/

They offer a very powerful mailing list solution. It's a little harder to setup, but it could save you hundreds (if not thousands) every year on bulk email prices. 

You should look it over. If you are a zillionair and you don't care about money, http://mailchimp.com/ offers a decent (but expensive) solution that is almost effortless to setup.

We still think Sendy is a better solution.
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